This NYT article profiles Bradley Inman, a rare entrepreneur who combines Silicon Valley and New York publishing experience. His Vook.tv is a platform for embedding video and twitter feeds with text, a melding he thinks will be the natural evolution of the digital reader.

Although many thrillers seem “film ready” even on the page, we’re less sold on the idea that fiction should be merged with video and other communication tools. But the idea of turning a business book into a box containing text, online tools, video-cast lectures, and Facebook-style interaction seems not only plausible but exciting. Open the book and the author pops out, along with a social network of other readers with whom you can share and exchange ideas.