M&A in the digital book industry

It may not seem as noteworthy as two railroad giants merging in the late 1800s, but we did see an interesting move in digital publishing yesterday:

Maybe Steve Jobs doesn’t think there’s a market for e-books on the iPhone, but Amazon seems to. On Monday, it acquired Lexcycle, the company that developed the popular Stanza iPhone and iPod-Touch e-book reader application, for an undisclosed sum.

Alas, the competition between the two services seemed promising, but Amazon probably recognizes better than most that when it comes to digital content, consumers want a good e-reader, but they also want flexibility to move between devices. Stanza and Kindle can actually sync your bookmark even when you use your iPhone and your Kindle to read the same book.

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