No,  that’s not an Onion Headline. The first generation of the web was about  static communication and access to free information. The second  generation has seen a revolution in dynamic interaction, interfacing  and information access, largely through the power of networking. We have a theory about the evolution of Web 3.0, and this piece from the Wall Street Journal touches on one aspect of it; namely, that information wants to be expensive.  There is value in peer-to-peer networks, but there may be even more value in networks that allow you to interact with experts like our 50 Top Coaches.