Women’s career decisions are more likely to be motivated by what psychologist Steven Pinker calls “intrinsic rewards” — those they find personally meaningful — than by money or status. Family concerns may play a part in their decisions to stay with or leave a job because family is part of how women perceive intrinsic rewards. But the primary driver for women is the desire to do work that they feel matters. Our own research on differences in how men and women perceive, define, and pursue satisfaction at work, presented in chapter 5, supports and reinforces this view.
This preference for intrinsic rewards lies at the heart of the conundrum about why talented women leave. The problem can’t be fixed tactically — by offering mentoring programs or flextime, for example — although such accommodations are important. The question of purpose, of what an organization is trying to achieve in the world, must also be addressed. This requires integrating what women see and value into how the organization conceives its purpose.
In the end, this focus on what matters is what makes the female vision so important. Many companies in the last decade got caught in the trap of defining value and purpose in ever more narrow terms. This proved to be bad for people, bad for organizations, and bad for the world. To reverse the trend, what women see needs to be incorporated at the strategic level.
This post was excerpted from The Female Vision, published by Berrett-Kohler Publishers, June 2010.
Sally Helgesen is the author of five books, including the classic best-seller, The Female Advantage, celebrating its 20th year in print, and The Web of Inclusion, described by The Wall Street Journal as one of the best books on leadership ever published. She is an international speaker and groundbreaking thinker on leadership and organizations.
Julie Johnson, a graduate of the Harvard Business School, is considered to be one of America’s most experienced and well respected coaches. She has coached hundreds of senior executives in blue chip companies and has worked with many of the most successful women in the Fortune 500. Her work has been published in the Harvard Business Review as well as in the noted book, Coaching for Leadership.